8 months,
2023
2023
Time:
→ Company staff
turnover research
→ Advertising banners
turnover research
→ Advertising banners
Type:
→ Research
→ Data Analysis
→ Visual Design
→ Data Analysis
→ Visual Design
Scope of Work:
[1 Product Summary]
& Satisfaction Study
My team and I conducted an in-depth UX research project. By identifying key pain points and motivations, we provided actionable insights that enhanced hiring strategies and employee satisfaction.
Engagement
Employee
My team and I are tasked with exploring current recruitment trends and assessing the IT candidate market at present, as well as identifying the current trends in this field.
About the project
[2 task]
Challenges
Conduct Mixed-Method Research
Employed a combination of quantitative surveys, qualitative interviews, and focus groups to obtain comprehensive insights into employee experiences.
Deploy Digital Surveys
Leveraged modern digital platforms and analytics software to gather and analyze employee engagement metrics.
Organize Focus Groups
Facilitated structured group discussions to capture collaborative insights and identify shared challenges across teams.
Interdepartmental Communication
Utilized communication analysis tools to assess the flow of information between departments and identify areas for improvement.
Benchmark Against Industry Standards
Compared internal metrics with current industry trends and best practices to contextualize findings.
Perform UX Usability Testing
Evaluated the usability of digital systems and tools used by employees to uncover opportunities for enhanced efficiency.
[3 action]
Scope of work
UX
Strategy
Strategy
→ Objective Definition
→ Audience Segmentation
→ Methodology Framework
→ Audience Segmentation
→ Methodology Framework
Data Collection
→ Digital Surveys and Analytics
→ In-Person Interviews
→ Secondary Data Sourcing
→ Market Research
→ In-Person Interviews
→ Secondary Data Sourcing
→ Market Research
Research and Insights
→ Quantitative Research
→ Qualitative Research
→ Focus groups
→ In-Person interviews
→ Qualitative Research
→ Focus groups
→ In-Person interviews
Analysis and Benchmarking
→ Data Synthesis
→ Industry Benchmarking
→ Pain Point Identification
→ Industry Benchmarking
→ Pain Point Identification
Strategy Development
→ Actionable Insights
→ Prioritization of Initiatives
→ Strategic Roadmap
→ Prioritization of Initiatives
→ Strategic Roadmap
Presentation & Implementation
→ Comprehensive Reporting
→ Client Briefings
→ Implementation Plan
→ Client Briefings
→ Implementation Plan
Trends in company culture
results
We built the marketing campaign based on the research findings. Using emotional insights, I designed layouts tailored to meet the client's needs.
[4 Result]
Impact & results
Increased Employee Retention
Implementation of targeted engagement strategies led to a measurable reduction in employee turnover over 12 months.
Employee Satisfaction Scores
Enhancements in workplace benefits and communication channels resulted in a significant rise in employee satisfaction survey results.
Reduction in Onboarding Time
Optimized training programs and digital onboarding tools accelerated the adaptation process for new employees.
Reduction in Cross-Departmental Communication Issues
Implementation of targeted engagement strategies led to a measurable reduction in employee turnover over 12 months.
Productivity Levels Increased by 15%
Adjustments to work-life balance policies and hybrid work models enhanced overall efficiency and employee motivation.
Her expertise and UI/UX design skills are excellent, combining aesthetics with user-centric functionality.
I had the pleasure of collaborating with Marina, and I highly recommend her as a great UX/UI Designer and Team Leader. Additionally, as a team leader, she ensured good communication and engagement in her team.
Adam Lojan,
UX Researcher, It house
She can simultaneously execute complex projects for clients and support her team members. She always advises and listens.
Marina is a supportive and proactive Senior UX Designer. She clearly communicates the scope of tasks and feedback, which positively impacts motivation. I highly recommend working with her.
Marlena Norowska,
Junior UX/UI Designer, It house
[Client & Colleague feedback]
Testimonials
Other Projects
